Siili Solutions' 2022 recruitment film Come as You Are heroes three real employees navigating work-life balance, anchoring its diversity, equity, and
Siili Solutions Champions Authentic Inclusion in Come as You Are
Siili Solutions' 2022 employer-brand film, Come as You Are, translates the company's diversity, equity, and inclusivity commitments directly into a short recruitment film that heroes three real employees navigating authentic, sometimes-challenging personal and professional scenarios across a single media asset published on 15 August 2022.
The campaign draws its core narrative from Siili Solutions' own DEI statement, which holds that diversity within teams is not a symbolic gesture but a structural driver of innovation. The film's title is both an instruction and a promise: prospective candidates are invited to bring their whole selves to Siili Solutions, regardless of background, circumstance, or identity. That positioning makes Come as You Are one of the clearer examples of an in-house agency self-promo campaign in which the creative brief and the corporate values document are, essentially, the same text.
Produced in 2022, the film is a performance-genre work that moves through the lived realities of three current Siili employees — their individual challenges, their sense of belonging, and the new normal of work-life balance that has redefined expectations across the technology sector. Rather than depicting an idealised office environment, the film foregrounds the tension and resolution that authentic inclusion actually requires. The Clapboard Score for Come as You Are is 63 out of 100, reflecting a campaign that communicates its values clearly within a competitive employer-branding landscape where technology firms increasingly compete on culture as much as compensation.
Siili Solutions positions diversity, equity, and inclusivity as operational values, not decorative ones. The strategic logic behind Come as You Are is that talent acquisition in the technology sector has shifted: candidates in the internet and technology space evaluate prospective employers on cultural credibility before they evaluate compensation packages. By anchoring the 2022 campaign directly to its DEI statement, Siili Solutions signals that its inclusion commitments are foundational rather than aspirational.
The film follows a creative lineage that reinforces this consistency. Come as You Are's documented predecessor is Hello, Future Friend, a 2021 employer-branding film also produced in-house by Siili Solutions with production house Kuulu Oy, as recorded on the campaign archive. That earlier film focused on employees' personal hobbies, individuality, and sense of belonging. The 2022 campaign deepens that platform by introducing more complex personal circumstances and explicitly framing the work-life balance conversation — a reflection of how profoundly the post-pandemic period reshaped employee expectations across the technology industry. Both films feature real Siili Solutions employees rather than actors or public figures, a deliberate authenticity signal that distinguishes the brand from competitors who rely on scripted talent.
The Finnish technology consulting sector in which Siili Solutions operates is characterised by intense competition for skilled talent. In this environment, employer brand is a recruiting instrument with measurable pipeline consequences. Come as You Are is designed to do what a job listing cannot: demonstrate the texture of a working culture and extend a credible, specific invitation to candidates who might otherwise self-select out of applying.
Come as You Are was directed by Tobias Andersson, with cinematography by Hannu Pyyhtiä and production overseen by producer Cyrila Cibulka at Skål Helsinki. The screenplay was written by Simon Robson, Group Creative Director at Siili Solutions, whose dual role as both the campaign's creative lead and an in-house strategist means the film's voice is inseparable from the brand's internal perspective.
On screen, the film moves through three distinct vignettes, each centred on a real Siili Solutions employee. The scenarios are described as sometimes-challenging — moments where the demands of professional life intersect with personal circumstance in ways that are recognisable rather than aspirational. The camera, guided by Pyyhtiä's eye, appears to treat its subjects as individuals first and employees second, a framing choice that reinforces the campaign's central argument: that individual identity and professional contribution are not competing priorities at Siili Solutions but complementary ones. The film closes by extending an explicit invitation to the next generation of Siili employees, with a direct call to apply regardless of background.
The decision to produce Come as You Are entirely in-house — with Siili Solutions serving as both client and agency — gives the film an unusual degree of thematic coherence. Simon Robson's screenplay does not adapt the DEI statement; it dramatises it. That proximity between the brief and the execution is visible in the film's restraint: it does not over-explain its inclusion message or undercut it with corporate framing. Production credits are fully documented, with Skål Helsinki delivering the production infrastructure that allowed the in-house creative vision to reach a finished cinematic standard.
Come as You Are accumulated 3,617 views and 21 likes following its publication on 15 August 2022. No independent trade reviews of the campaign have been documented in publications including Campaign, Ad Age, Adweek, The Drum, or Contagious, and no verified third-party performance data beyond these platform metrics is publicly available.
Taken on their own, those engagement figures are modest for a brand operating in the competitive technology sector. However, the structural effectiveness of the film warrants consideration independent of raw view counts. Employer-brand recruitment films of this type are rarely optimised for mass reach; they are designed to convert a specific, self-selecting audience — candidates who already have some familiarity with the brand and need a cultural proof point before applying. The campaign's decision to feature real employees in genuine scenarios, rather than actors in manufactured ones, creates a credibility signal that is difficult to fake and harder to dismiss.
The lineage connecting Come as You Are to Hello, Future Friend suggests that Siili Solutions treats employer branding as a sustained platform rather than a single-activation exercise. That consistency compounds over time, reinforcing brand recognition among candidates who may encounter multiple touchpoints before applying. The Clapboard Score of 63 out of 100 reflects a campaign that executes its creative intention with clarity and authenticity, while operating within the inherent reach constraints of a niche, in-house recruitment film rather than a mass-market advertising push.
Come as You Are is a 2022 recruitment film by Siili Solutions. The film draws directly from the company's diversity, equity, and inclusivity statement, featuring three real Siili employees in authentic, sometimes-challenging personal scenarios to demonstrate its inclusive workplace culture and invite candidates to apply regardless of background.
Tobias Andersson directed Come as You Are for Siili Solutions. The film was produced by Cyrila Cibulka at Skål Helsinki, with cinematography by Hannu Pyyhtiä. The screenplay was written by Simon Robson, who serves as Group Creative Director at Siili Solutions, making it a fully in-house creative production.
Siili Solutions created Come as You Are entirely in-house, acting as both client and agency. This approach ensured the film's DEI message remained inseparable from the company's actual values. Simon Robson's screenplay dramatises the existing corporate DEI statement rather than adapting it, giving the film an unusual degree of thematic coherence and authenticity.
Come as You Are follows Hello, Future Friend, a 2021 Siili Solutions employer-branding film produced with Kuulu Oy. Both films feature real employees rather than actors. While Hello, Future Friend focused on hobbies and belonging, the 2022 campaign deepens that platform by addressing more complex personal circumstances and work-life balance themes.
Come as You Are holds a Clapboard Score of 63 out of 100. The score reflects a campaign that communicates its diversity, equity, and inclusivity values with clarity and creative consistency, while operating within the inherent reach limitations of a niche, in-house recruitment film rather than a broad consumer advertising campaign.
Come as You Are features three current Siili Solutions employees rather than professional actors or public figures. Each employee represents an individual navigating real personal and professional scenarios, reinforcing Siili Solutions' commitment to authentic representation and demonstrating that the film's inclusion message reflects lived workplace experience rather than a scripted ideal.
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